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Guy Laroche: Parisian Haute Couture

Guy Laroche is a French haute couture firm founded in the 1950s . They specialize in the design and production of the highest quality clothing with a style internationally known for its exquisiteness and elegance. The brand, in addition to haute couture, is also known for its line of accessories and its fragrances for both men and women.

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women's liberation

Guy Laroche is one of the most recognizable names in the world of fashion and is known for his innovative spirit and love of experimentation. They offer clothing that will never go out of style with collections ranging from contemporary designs to classic designs.

In 1957, Guy Laroche founded his namesake house in Paris . He was blessed with an innate sense of style and a natural understanding of women's needs. In his vision, the couturier and designer wanted to create a line of luxurious clothing that would liberate women from the famous New Look that reigned at the time promoted by Dior during World War II. Its great premises were elegance and discretion at the service of comfort .

Some of his creations such as the coat-dress or the shirt-dress are today essential in most wardrobes and contemporary collections of any brand. In 1966, Laroche decides to launch his men's collection and his men's and women's fragrances that would become iconic to this day.

In 1987, the designer is recognized and awarded the Legion of Honor by the French government. After his death, there were several designers who succeeded him until today who have the genius of Richard René at the head of the Laroche house.

Fragrances that do not go out of style

In Guy Laroche's fragrances, French sensuality is mixed with the timeless elegance that identifies the firm. With natural ingredients and elegant and timeless aromas, they manage to create an incomparable sensory experience. From 1966 to today, its fragrances continue to be references in the perfumery market.

Fiji: the exoticity of women

"The woman is an island, the woman is Fiji." Under this slogan, Laroche launches its first perfume for women inspired by the Pacific Islands. This fragrance for women offers an explosion of sensuality and floral aroma.

Floral in type, its powerful top notes of hyacinth, galbanum, iris, bergamot, lemon and tuberose create a wild halo that penetrates a heart of aldehydes, jasmine, ylang-ylang, cloves, orris root, rose and spicy notes. that finish with a background of oak moss, vetiver, sandalwood, resins, musk, amber and patchouli.

Drakkar Noir

Drakka Noir is an exclusive aromatic masculine fragrance that embodies the strength, insolence and emotion of the everyday man . Seductive and powerful, it is designed for elegant men who like to take care of themselves and be noticed.

With top notes of basil, rosemary, spearmint, verbena, lavender and lemon that turn into a heart of coriander, carnation, cinnamon, jasmine, Virginia juniper, angelica and wormwood. This explosion culminates in a blend of sandalwood, leather, fir, amber, patchouli, oakmoss, veitver, cedar, pine needles, and resins.